Your business card can be one of the most important elements in your professional success. A great business card can give you a leg up on your competition, allowing you to immediately make a favorable impression on contacts when you meet them. Conversely, a poor business card can torpedo your chances before you start by making you look unprofessional. If you want to make sure that your business cards stand out, follow these steps for designing the perfect business card.
Essential Information
Of course, the main purpose of a business card is to give someone your information. There is some essential information that must be included on every business card. The first piece of information that must be shown on every business card is your name. Also, you should include your company’s name as well.
You must include some contact information on your business cards. In most cases, you should include your business phone number, your business mobile number if you have one, your email address, and your company address. Include as many of these as you can, but at a minimum you need to include at least one piece of information on your card that shows how to get in touch with you.
Professional Design
Beyond conveying the essential information, your business card must look stylish and professional. There is nothing worse than having someone throw your business card out right away because they think it is boring. This will happen often when people find the business cards they are handed to be uninspiring. No matter how talented you are in your field, many people will assume you are mediocre if you hand them a lackluster business card.
One way to ensure that your business card looks sharp is to have your company’s logo printed on it. Some professional graphics on a business card make it look good. You should make sure that you spend the money to get business cards that are printed with high-quality ink on thick, beautiful paper stock.
A great new addition that you can showcase on your business cards is a QR code. These codes look sort of like a bar code, and they can be scanned by smartphones. When people scan the QR code on your business cards, you can have the code automatically take them to a special welcome page on your company website.
Individuality
The last thing you want is to blend in with the rest. You should think about designing your business card with a unique shape to make it stand out. Forget about the traditional rectangle. Use a shape that says something about you and your business.
If you follow these tips, you will have a business card that gets you noticed. In this cutthroat modern business world, you need every edge you can get. A business card that looks good will help to separate you from your competitors, allowing you to gain business and increase your chances of success.
