We live in a digital age. There are very few areas where this is more apparent than in the business world. Businessmen and women use their smartphones, tablets, laptops, and other technological devices in order to go about their daily routine. Companies communicate with each other via email, and websites are quickly replacing storefronts as the primary way that businesses attract customers.
Technology has become such a large part of business that you might wonder if it’s really necessary for you to hand out business cards. If you are passionate about your career and you have a desire to succeed, than the answer to that question is a resounding yes.
Simplicity
It is true that people communicate with each other through social media sites like Facebook, Twitter, and LinkedIn. These sites do a very nice job of connecting people and gathering information. However, it is easy for two people to meet, exchange social media information, walk away and not be able to get in touch with each other again.
Why is that? Because, quite simply, information can get lost in translation. It can be cumbersome to write down a Twitter handle or LinkedIn profile information because of their length and possibility for typos. Something that simple can mean the difference between having a vital business connection and a missed opportunity.
This is a situation where having a business card is perfect. The information that you have typed up on your business card is clear, precise, and accurate. If you give your business card to a potential client or potential business contact, he or she will have no question about what your contact information is and how to get a hold of you.
Tangibility
Another reason why having business cards is still relevant is because most people in the business community expect you to have a business card and for you to give them one. Business professionals are so overwhelmed with emails, Facebook requests and LinkedIn requests that sometimes it just becomes a big blur. It is easy for them to just click the ignore button and completely and totally forget the person who sent the request. However, a business card is something tangible that they will have with them to serve as a reminder of who you are.
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Business cards also let you express who you are and what your business is about. They do more than just transmit information. They transmit an overall sense of your business. The level of creativity, professionalism, and ingenuity that your business possesses can be captured in a business card.
