A customer spreads lotion onto their hands

How to Gain Credibility as an Esthetician

Estheticians are skin care professionals. They give clients recommendations for skin care products, treat skin care problems, and touch client’s skin when performing treatments like facials, face massages, and chemical peels. When a client goes to get beauty work done, they are likely to pay attention to the personal appearance and manner of the professional providing the service. If you’re thinking about becoming an esthetician or you’re entering the field as a licensed esthetician, here are a few important ways to think about presenting yourself so that your clients trust your expertise.

Grooming and Attitude

You’re a beauty worker, so perception of personal appearance can be almost as important as your professional skills. Try to make sure your skin looks as good as your clients are hoping to look. Managing your own skin and personal appearance will help your clients trust you. 

Sanitation and Cleanliness

Your work area should always be clean, but don’t be afraid to be visible with your sanitation habits. If your clients see you cleaning the space, they’ll see that you care about having clean, healthy habits when touching their face too.

Help Your Client Relax

Your client is not only coming to get beauty work done; they are there for personal grooming. They probably want to relax, so help them. Try and build rapport with them, and talk them through what you’ll be doing when you’re performing work. This will help them trust you more, which will enable them to stop worrying about what’s going on with their face.

Be Open to Questions and Answer Them All

Encourage your clients to ask you questions. It makes you seem open and knowledgeable, which helps your client trust your professional opinions.

Ask About Their Skin Care Routine

Part of being a good esthetician is caring not only about the service you’re performing in the moment, but also about how the service fits in with the client’s normal skin care routine. This also gives you the opportunity to make recommendations and show off your expertise.

Recognize Skin Problems That Need Medical Attention

Don’t be afraid of sending clients to a dermatologist when you know there’s something going on that non-prescription methods can’t fix. If your client has severe acne, encourage them to go to a dermatologist to get medical treatment, and they’ll trust that you actually care about their skin.

Make Sure Your Training and Education Information is Readily Available

It helps clients to trust someone they’ve never met before if they can visibly see that you have proper training. Put your certification in visible sight, if possible, and if necessary, mention where you trained if it’s the first time the client is coming to see you.

Minimize Conversation

Chances are your client is coming to you, in part, to relax. After introductions, don’t hesitate to stop talking as much. Some people are more open to conversation, but many people just want to sit, relax, and let you take care of the rest.

Ask About Allergies

Many people don’t react well to certain products. Even prompting a discussion about potential allergies will help your client see that you know what you’re doing and care about their skin. 

Last Updated: April 15, 2015