The advent of the internet opened up and changed the way that advertising works. Ad blockers make it so you don’t have to see everything that pops up. And with DVRS, there’s no need to watch commercials anymore. This has made advertising more of an artform than ever. And copywriters and content marketers are just the folks to do it.
What is a content marketer?
According to the Content Marketing Instutite, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Rather than going out and buying advertising space, companies (through content marketers) provide consumers with information. Instead of door-to-door sales and Chanel No. 5 commercials being shoved down your throat, companies are giving you the option to read, think, and choose differently.
Rather than telling you about their product, content marketers create ways to draw you to their product via podcasts, infographics, and even short online videos. The key to content marketing is adding value to whatever it is you’re creating.
What is a copywriter?
Copywriters are the people who actually write it all down - promotional content, advertising text, all of that is actually created by copywriters. They write jingles for the radio, press releases, and create billboards. They may work for specific companies, or do freelance work for various clients and businesses that advertise via radio, television, print, or the internet. These copywriters could be creative writers, but some are more technical as well. They not only write the content, but proofread, help create, edit, and work with marketers and managers as a team.
Similarities and Differences
Both copywriters and content marketers generally hold degrees in journalism, communications, or writing and english. If you’re trying to decide between the two, the real question is whether you would rather help draw customers by more creative means vs. technical.
