Business cards are a great networking tool and way to gain clients. Because of this, it is important that your cards make a good impression. A poorly-designed business card can have negative effects on your business. Here are five mistakes you should avoid.
- Failing to Represent Your Business
This could be common sense, but if the purpose of your business is not clear on your card, you are less likely to get calls. Make sure your business card has descriptive text and imagery. It is important that the logo tells people what products you are selling or services you offer. - Using Too Many Fonts
A font is one way to add some personality to your cards. However, being a little too creative with the font can become distracting. Find one professional-looking font and use it. Avoid blending different fonts. - Printing with Low-Quality Materials
Have your cards printed using quality paper and ink. The ink should not bleed, and the paper should have some weight to it. If possible, have an embossed logo. If you need to use graphics, they should be in focus. Businesses with low-quality business cards can give people the impression that the business is of low quality. - Failing to Reach Your Customer
View your business card as a marketing opportunity. Add a statement that convinces the reader to use your business. The statement could be as simple as line that summarizes the services your business offers. - Leaving off Contact Information
Having your telephone information listed on your card is obviously important. However, you need to keep in mind the importance of websites, e-mail, and social media. If your business has a webpage and a social media presence, include that on your business card. Potential customers will visit these outlets to find information about your business.
The use of business cards helps to create connections and increase customers, but putting very little thought into them can negatively impact your business's potential. By avoiding these five mistakes, you can improve the effectiveness of your cards.
